Tuesday, October 8, 2019

Business Plan Input and Matching stage Term Paper

Business Plan Input and Matching stage - Term Paper Example orating with Microsoft Corporation, development of vehicles with LTE 4G broadband connections and car designs with removable bicycle frame tucked in its body. These factors increase sales of vehicles in the company. In addition, U.S requirements such as federal emissions Standards and heavy duty vehicles contribute to the political factors influencing sales of Ford Company. The supplies of Ford Motor Company include electronics, braking systems, car batteries and integrated vehicle systems. The major suppliers are Johnson Controls and TRW Automotive Holdings Corporation. Johnson and TRW Companies have high bargaining power because of low competition (University of Kentucky 1). The major consumers of the Ford products are people and schools who need vehicles. People with ages 55 to 64 whose estimation is around 76 million are the major buyers in comparison to other age cohorts and so have higher bargaining power. The potential of new entrants in the motor industry is low and depends on who is planning to enter the industry. High capital needed to start a motor company, competition from existing firms and establishment of new suppliers are barriers new entrants face. Ford Motor belongs to the transportation industry whose potential substitutes include air, water and railway transportation vessels. Air transport as a substitute is very convenient and fast. Lower costs of transport on the substitutes may lead lower sales in motor industry. The top management team includes Chris Policinski who is the president and CEO, Lisa Deverell is the senior vice president, John Ellenberger senior vice president, Jim Fife executive vice president. The HR is expected to conduct all company’s business while obeying the laws of the country and ensure that all employees observe the ethics of business. Ford’s culture is to win the hearts of many customers and maintain the relationship. Ford sells high quality vehicles at affordable prices thus attracting high market. Financial

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